Workshops
Helping your businesses develop the tools for success, and then stepping aside to let you grow
Identifying the WHY: Branding Workshop
Often a business’s WHY is buried within the company’s founders. Identifying foundational beliefs is vital to internal and customer facing communications. By asking the right questions we can unearth the keywords at the heart of your mission, vision, and purpose. Fleshing out these statements will inform a company’s presence in the digital space. Communicating core values and guiding principles succinctly, informs day-to-day decision making for team members and builds bonds with customers. We’ll brainstorm to be able to write:
Mission, Vision, and Purpose statements
Identify 3-6 Core Values
Establish Guiding Principles
Create an Ideal Client profile
Brand Voice and Tone
Visual Aesthetic Guidelines
Yearly goal and objective setting
Let’s workshop to get your WHY dialed in!
Social 101 Workshop
Establishing a Social Media presence for your brand can be daunting, especially when you have so many other things to think about and handle when it comes to running your business. However, in today’s world it is vital to establish a social presence, and with thoughtful execution you can leverage social media platforms to grow your brand and gain new and lasting customers. In Social 101, we’ll cover all the basics of Social Media. This workshop focuses on:
Posting best practices for the three major social platforms
The strengths and weaknesses of each platform
Setting goals for your social presence
Defining company key words and umbrella topics to establish brand storylines
Creating engaging and personal content
Building a posting/content calendar
Calls to action to get your followers to your website
By empowering business owners and employees with a fundamental understanding of social media marketing, this workshop helps relieve the pressures of developing a social presence for your brand.
